Sanctuary Hires Ben Reed as Chief Marketing Officer

Vancouver, BC – Nov. 1, 2021 – Sanctuary Cognitive Systems Corporation announced today that it had hired technology industry veteran Ben Reed as Chief Marketing Officer and member of the Senior Leadership Team. Reporting to Sanctuary Co-Founder and Chief Executive Officer Geordie Rose, Reed will lead the company’s marketing and communications initiatives across all owned, earned, and paid channels. His responsibilities will include overseeing all aspects of the planning, development, and execution of activities including advertising, public relations, industry analyst relations, the web, mobile, and social media.

“Ben has extensive experience with new and emerging categories, technology, hardware, and platforms after more than two decades in the technology industry,” Geordie Rose, Co-Founder and CEO of Sanctuary said. “We are beyond excited that Ben decided to join us, and I can’t wait to see the impact he will have on the business, our products, customers, partners, and the industry as a whole.”

Reed joins Sanctuary after a total of more than 17 years at Microsoft Corporation in various strategy, marketing, and communications leadership positions. He built and led the communication teams responsible for launching Microsoft Surface, Microsoft HoloLens, and the Microsoft Mixed Reality platform.

“Sanctuary is doing truly amazing things with cutting edge technology in artificial intelligence, cognition, and robotics,” Reed said. “It’s an exciting time to be joining the Sanctuary team and I’m looking forward to the positive influence we can have on society through our products and technology.”

Reed has worked at organizations of all sizes, from small startup businesses to large multi-national corporations. His experience extends across numerous industry verticals and channels spanning enterprise, B2B, B2C, sales, consulting, and retail. He brings a proven track record in business strategy, management, communications, marketing, and agency and vendor management.

Reed holds a bachelor’s degree in electronic engineering from the University of East Anglia. Originally from the United Kingdom, he has lived and worked in four continents and dozens of countries.


About Sanctuary Cognitive Systems Corporation

Founded in 2018, Sanctuary AI is a Vancouver, Canada-based company. Sanctuary AI is on a mission to create the world’s first human-like intelligence in general-purpose robots that will help us work more safely, efficiently, and sustainably, helping to address the labor challenges facing many organizations today. Sanctuary AI’s growing list of customers and investors represents a wide variety of industries across Canada, the US, and other countries around the world.

Members of the Sanctuary team founded D-Wave (a pioneer in the quantum computing industry), Kindred (first use of reinforcement learning in a production robot), and the Creative Destruction Lab (pioneered a revolutionary method for the commercialization of science for the betterment of humankind). With experience at startups and technology leaders such as Amazon, HP, IBM, Microsoft, and Samsung, the team has experience launching market-defining innovations rooted in previously unsolved and deep scientific problems.