Sanctuary Appoints John Watson to Board of Directors

Vancouver, BC – Nov. 24, 2021 – Sanctuary Cognitive Systems Corporation announced today that it had appointed John Watson to the company’s Board of Directors. As Group President, Customer Experience, Watson leads Bell’s Customer Operations, Field Services, and other service teams for BCE Inc., Canada’s largest communications company. Watson joins the existing Directors of the Board: Geordie Rose, Suzanne Gildert, Ajay Agrawal, Martin Reed, Mark Evans, and Dave Cummings.

“As a leader in organizational development, John brings a distinctive set of skills and experience to the Sanctuary Board of Directors,” Geordie Rose, Co-Founder and CEO of Sanctuary said. “We are very pleased that John is joining, and I am personally excited about the perspectives and advice he will bring as we work to achieve our mission to create the world’s first human-like intelligence in general-purpose robots.”

Leveraging industry-leading investments in talent development, big data, analytics, and machine learning, with more than 22 years experience as an executive officer at a number of publicly traded companies, Watson is currently delivering an improved Bell residential and wireless customer experience.

“Sanctuary is at a pivotal point in its business, financial, and technology growth,” Watson said. “It’s an exciting time to be joining the Board, and I’m enthusiastic about the company’s mission and what’s in store for the future.”

Watson has lectured on business strategy, customer experience, big data, marketing, leadership, and talent development. He holds an MBA from the Schulich School at York University.

About Sanctuary

Founded in 2018 by Geordie Rose, Suzanne Gildert, Olivia Norton, and Ajay Agrawal, Sanctuary is a Vancouver, Canada-based company. Sanctuary is on a mission to create the world’s first human-like intelligence in general-purpose robots that will help us work more safely, efficiently, and sustainably. And in the not-too-distant future, help us explore, settle, and prosper in outer space.

Members of the Sanctuary team founded D-Wave (a pioneer in the quantum computing industry), Kindred (first use of reinforcement learning in a production robot), and the Creative Destruction Lab (pioneered a revolutionary method for the commercialization of science for the betterment of humankind). The team has experience launching market-defining innovations rooted in previously unsolved and deep scientific problems.

About BCE Inc.

Bell is Canada's largest communications company, providing advanced broadband wireless, TV, Internet, media and business communication services throughout the country. Founded in Montréal in 1880, Bell is wholly owned by BCE Inc. To learn more, please visit or

Through Bell for Better, Bell is investing to create a better today and a better tomorrow by supporting the social and economic prosperity of its communities with a commitment to the highest environmental, social and governance (ESG) standards. This includes the Bell Let's Talk initiative, which promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let's Talk Day and significant Bell funding of community care and access, research and workplace leadership initiatives throughout the country. To learn more, please visit


Sanctuary is on a mission to create the world’s first human-like intelligence in general-purpose robots. Join us and work with world leaders in the fields of artificial intelligence, cognition, and robotics—all working together toward a common goal. Visit to learn more.